Almost every business today has an online presence, and rightly so. It makes complete business sense to transition to the world wide web. However, as we all know, the digital world is extremely crowded & competitive, and successfully moving your offerings online is no easy task.
This is especially true for text-heavy content such as eBooks, brochures, reports, magazines, and so on. Not only do these need to appeal to an online audience, they also have to maintain the essence of offline reading. In this article, we’ll explore how you can utilize a magazine maker such as eBook Flip to create a digital magazine your readers won’t be able to put down!
Reading online is not always a comfortable experience. In fact, it can often be quite poor. With so much information out there, you as a business cannot afford to lose readers just because of a low-quality user experience. So, how do you prevent this? Here are a few suggestions from eBook Flip.
The page flip is a simple yet effective way to bring an offline audience online. It streamlines the transition between the two mediums. It allows readers to turn the pages of your digital magazine or online flipbook just as they would have done offline. To understand this better, ask your magazine maker for a sample of the output they provide. You can check out eBook Flip’s samples here.
Have you ever wondered why people are okay with seeing advertisements in print but not online? It’s because when reading offline, the reader is in control. They can choose to ignore the advertisement if they like.
However, the online world is far more intrusive. Sometimes ads don’t go away unless you click on them. Other times an annoying pop-up will appear just as you reach the most interesting part of an article.
With a digital magazine, users expect not to be distracted. They want to be able to give your publication their complete focus. By allowing for a full-screen experience, you enable this. That apart, you also get to show off your stunning visuals, videos, and other elements that help create a more immersive reading experience.
They say content is king, and yet every king needs his foot soldiers. An interactive table of contents plays the role of this foot soldier to your content.
It streamlines navigation, giving readers an overview of what you have to offer in your online flipbook. It also enables them to read exactly what they want and makes it easier for them to access the parts that caught their interest.
Contrary to popular belief, creating an interactive table of contents is no longer a time-consuming, laborious process. Irrespective of the number of pages you need to link, a magazine maker like eBook Flip ensures it all happens automatically. All you need to do is upload your existing PDF. In fact, even if you have existing bookmarks within your PDF, we’ll add them to the table of contents.
As an added benefit, with eBook Flip, your content is also converted into thumbnail images, making the process of navigation even easier.
And that’s not even the best part! Making changes to your table of contents doesn’t require you to upload a new version of your content. It all happens within your original file. All this can happen within the same document, and you no longer need to upload different versions. Simple, right?
This might not necessarily be a concern for shorter digital magazines. However, the moment you have a fair amount of information to deal with, your magazine maker should provide a comprehensive search feature. This is a key aspect that makes the online reading experience so popular.
Take for example, you are launching your company's annual report for your stakeholders. By default, this document is going to be information-heavy. With a comprehensive text-based search feature such as the one eBook Flip provides, stakeholders can search for any word within the entire report.
Being able to find relevant information within seconds certainly beats flipping through all of your content over and over again.
Undoubtedly, user experience should be a primary consideration for those moving to digital publishing. As can be seen, this applies to all forms of digital content including product catalogs, brochures, annual reports, white papers, how-to guides, and any other content one wants to display as an online flipbook.
If there’s one piece of advice we can offer, it is this: when choosing a magazine maker, look for one that gives you complete control over your final output.
To learn more about enhancing the user experience for your magazine readers, visit eBook Flip | Account Signup.