Our client is a dynamic mid-sized US-based IT firm with 250 employees, specializing in cloud computing and cybersecurity. Despite their success, they face challenges keeping up with rapidly evolving technologies and retaining top talent in a competitive market. Recognizing that their employees' skills are their greatest asset, they approached us to help improve their learning and development program.
Our client noticed a significant drop in the time learners spent on the company's traditional digital publications. Most often, these resources were not even downloaded. Traditional eBook formats were no longer capturing their employees' attention as effectively as before.
By introducing flipbooks, the firm transformed their static eBooks into interactive, visually appealing experiences. A refreshing eBook flip interface along with our realistic page flip effect that mimicked physical books created a familiar and engaging reading experience. This nostalgic yet modern approach increased resource downloads by 70%.
One of the reasons employees were not engaging with the traditional eBooks was due to their lack of interactivity.
eBook Flip enabled the client to embed multimedia elements such as videos, audio clips, and interactive quizzes directly into their publications. Learning modules could now include 3D models and simulations that learners could manipulate to enhance their understanding and retention of technical concepts. This increased the daily average time spent by users on flipbooks to around 128 minutes per day.
With traditional eBook formats, the client struggled to gather meaningful data on how learners interacted with their content, making it challenging to improve and customize their learning modules.
The in-depth analytic capabilities of eBook Flip provided the firm with valuable insights into their learner behavior. Amongst other metrics, they could now track which pages were most viewed, where learners spent the most time, and which interactive elements were most popular. This data-driven approach allowed them to optimize their content. The integration of these interactive learning elements resulted in the creation of roughly 440 user-generated content items per day, such as notes, highlights, annotations, and assessments, indicating a spike in learner engagement.
The adoption of flipbooks resulted in an increase in the number of learning sessions a user was willing to undertake in a day. It reached an average of 14 sessions per user, per day. Not only did this indicate increased learner engagement, but it also translated into a 60% improvement in learning outcomes.
The detailed user interaction data we provided also reflected a 40% increase in course completion rates and a 25% reduction in content development costs due to more targeted course creation.
These results led the IT firm to incorporate online flipbooks in other aspects as well, such as converting their white papers, case studies, and how-to guides into flipbooks.