With travel details now available at your fingertips, it’s easy to assume that travel brochures are a thing of the past. That cannot be further from the truth. These guides are powerful tools that still inspire the travel bug and provide crucial information to potential travelers. Whether you're a tourism board, travel agency, work in hospitality or are even a travel influencer, creating an engaging travel brochure can make all the difference. Let's dive into the art of digital brochure-making and unlock the secrets to captivating your audience with the perfect travel brochure.
A travel brochure is a concise publication that showcases a specific destination or travel experience. It is designed to inform, inspire, and ultimately convince readers to pack their bags and embark on an adventure.
In order to create a successful brochure, it needs to be well-planned. To lay this groundwork, begin by narrowing down the destination and a few of its highlights that you wish to showcase.
Think about the person you are catering to. Is the travel brochure for an international audience or local visitors? Will your traveler be on a certain budget? Is there a particular interest you are catering to, such as adventure or wellness? Answering these questions will help you create an impactful digital brochure.
Now that you've got your plan in place, let's look at some of the must-have components of your travel brochure.
As we all know, nobody gets a second chance at first impressions. Your cover design is your first impression, so make it count! Using a stunning image that captures the essence of the destination, along with an intriguing title or slogan can help you grab those eyeballs.
Design and text go hand-in-hand. If you’ve managed to pique the interest of a potential traveler and they’ve opened your brochure, the very first piece of text they read must captivate them.
That doesn’t mean it has to be poetic or overly catchy. What it means is that the content of your introduction should be brief, engaging, and informative for the reader. It should simply convey a bit about your brand/services and what aspects of the destination you’ll introduce the traveler to.
Philosophically speaking, every human being likes to be able to get a sense of where they feature in the larger scheme of things. Practically speaking, every traveler benefits from visualizing the area they are planning to explore. With digital brochures this is made possible using engaging interactive maps.
Though this may appear obvious, it is actually trickier than it sounds. The key to using visuals is to maintain a balance between beauty and reality. While it’s imperative to use high-quality visuals, they should not distort reality.
Don't forget the nitty-gritty details! Include information on accommodations, transportation, local customs, and currency. With a magazine creator like eBook Flip, you can add videos, audio, and interactive images so as to not make your travel brochure appear cluttered and text-heavy.
You could also include details of restaurant recommendations, guided tours, and so on. These can be linked to reservation sites or contact information.
Did you know that design actually plays a much more crucial function than just ‘appearing pretty’? The layout and design you use for your travel brochure can help guide readers and take them through your brochure the way you want.
For example, if you have a call-to-action button on your page, the way you place it and design it will influence whether or not people click on it.
Similarly, using appropriate headings, subheadings, and bullet points you can break up text to improve readability.
A user-friendly tool such as eBook Flip makes the design process seamless. With its drag-and-drop interface, it gives you the freedom to design away! Additionally, with its white labeling capabilities, your brand marketing won’t go unnoticed.
Take a look at our example of an effective travel brochure.
Even experienced brochure creators can fall into traps. However, using the right tool such as a magazine maker like eBook Flip will help you avoid these pitfalls.
For example, one of the most common problems travel brochure designers face is that of outdated content. Traditionally, updating content in a brochure required a complete reprint. Now, thanks to digital flipbooks, information can be updated at the click of a button, across all copies of your brochure.
Even those who have taken their content online and made it mobile-friendly tend to be unable to give their readers offline access to the brochure. This is especially important for travelers who often face connectivity issues.
Creating a travel brochure is both an art and a science. It requires the perfect blend of inspiring content and eye-catching design. By following these guidelines and infusing your own creativity, you'll be well on your way to crafting a brochure that transports your audience to the destination before they even leave home.
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